Street Ready
- Brand
- Converse
- Year
- 2012
- Objective
- Sales
- Industry
- Fashion & Beauty
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Cartelle
- With
- Anomaly
Objective
Converse and Foot Locker Europe used the game to spotlight the Pro Leather Vulc, a sneaker sold in exclusive seasonal colourways only at Foot Locker, and to pull young sneaker fans off TV and social content and onto the product page.
Solution
The player lands on the campaign page and clicks through to the game itself, framed as a scavenger hunt: pairs of the missing Converse Pro Leather Vulc are hidden somewhere in the scene, and the player searches to track them down. Finding every hidden pair completes the hunt and enters the player into the draw for the grand prize, a trip to New York with their own crew. The site runs in the browser with no plugins required and resizes to fit the player's screen.
- 1
The player arrives on the Converse Street Ready promo page on the Foot Locker Europe site and jumps into the game via a direct link to the play area.
- 2
The core objective is a search-and-find task: the player must locate all of the missing Converse Pro Leather Vulc pairs hidden within the game.
- 3
Finding every pair qualifies the player for a prize draw: a trip to New York City for them and their crew.
