Happiness Factory - Now Hiring

Objective

Coca-Cola sought to extend the Happiness Factory experience globally online as part of its "Open Happiness" campaign. The brand created an interactive recruitment experience to engage consumers through a playful job application process at the virtual factory.

Solution

AKQA developed an interactive microsite where visitors could apply for various jobs at the Happiness Factory. The experience helped users discover the right factory role for them through an engaging interface. The campaign integrated above-the-line and below-the-line elements, including placements on job-seeking websites and fly-posting executions that mimicked a real recruitment campaign.