Coke Zero Dance Hero

Objective

Coca-Cola Zero aimed to engage young Canadian consumers through an interactive, high-energy branded experience. The campaign sought to position the zero-calorie drink as a brand for active, energetic audiences by creating a memorable rhythm-action game that would drive user participation and brand affinity.

Solution

An interactive Flash-based rhythm-action game where players performed dance moves on a virtual dance floor, testing their reflexes and timing against increasingly challenging choreography. The game emphasized intense, energetic gameplay with no difficulty mercy—players competed to achieve the fastest footwork. Hosted at icoke.ca/dancehero in Canada, the experience combined music-driven gameplay with Coca-Cola Zero branding and messaging.