Citroën Stratoquest
Open the game- Brand
- Citroën
- Year
- 2013
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Exploration
- Platform
- Mobile web
- Agency
- Agence H
- With
- LNR
Objective
Citroën launched a high-impact experiential campaign to drive engagement and dealership traffic around the New Grand C4 Picasso. The brand sought an innovative digital experience that would generate buzz through gamification and tangible real-world incentives, positioning the vehicle as a symbol of innovation and discovery.
Solution
Citroën and production studio Werkstatt created an unconventional treasure hunt where a scale model of the Grand C4 Picasso was launched into the stratosphere via helium balloon with onboard cameras. Users accessed an interactive celestial map interface at www.stratoquest.citroen.fr to locate the vehicle in a three-dimensional space atlas. The experience featured gyroscope and touch controls for multi-device play on smartphones and tablets, built with CSS 3D, WebGL, and Canvas technologies. Once players pinpointed the car's location, they received a passcode to visit their nearest dealership and claim physical prizes.
Results
Not published.
