C4 Cactus Timeline

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Brand
Citroën
Objective
Sales
Industry
Automotive
Mechanic
Adventure
Platform
Web
Agency
Les Gaulois

Screens

4 screens

Objective

Citroën launched an adventure game to promote the new C4 Cactus model, encouraging players to 'rescue' the vehicle from a time paradox while competing for substantial prizes.

Solution

Players navigate a time-travel adventure to recover the lost C4 Cactus and return it to the present. The top prize is a refund on the actual vehicle purchase; runner-up prizes include Samsung tablets, creating high-stakes motivation.

Results

Not published.