Chocapic Nutri-Game

Objective

Nestlé Chocapic needed to communicate the brand's nutritional improvements and Nutri-Score rating to consumers in an engaging, memorable way. The campaign aimed to leverage nostalgia for 8-bit gaming culture to capture both parents (yesterday's gamers) and their children, reinforcing the mascot Pico while promoting the cereal's nutritional benefits.

Solution

An interactive 8-bit arcade game where players control Pico through three levels, collecting whole wheat while avoiding salt, sugar, and fatty acids. The game visualizes the product's nutritional evolution, showing how the recipe improved from a hypothetical Nutri-Score D (2003 standards) to Nutri-Score B. Distributed via web and supported by 120 retro gaming consoles sent to food influencers as part of an influencer marketing push.

Results

Not published.