Централ Партнершип: "Доктор Динозавров" - VK mini-app к премьере мультфильма

Objective

Central Partnership launched a VK mini-app game coinciding with the premiere of the animated film "Doctor Dinosaurs" (August 28, 2025) to engage audiences in the film's narrative and increase awareness through interactive gameplay. The film, produced by Central Partnership and YARKO with a budget of approximately 355 million rubles, follows protagonist Filipp Dinozavrov as he discovers a portal to the Mesozoic era.

Solution

A vertical platformer VK mini-app where players guide character Phil through prehistoric eras to return home. The game features five themed levels representing different prehistoric epochs, progressively unlocking every three days to encourage ongoing engagement. Players jump upward on platforms while dodging obstacles and collecting dinosaur eggs and bonus items. Gameplay integrates mission-based tasks that award points, with grand prize draws rewarding participants who complete campaign conditions.

Results

Not published.