Самокат: "Тайна исчезнувших продуктов" - детективная веб-комикс-игра

Objective

Samokat, a Moscow-based fast grocery delivery service, aimed to boost user engagement and orders during the summer season by creating an interactive detective-themed experience that showcases seasonal product inventory. The campaign promoted both the brand's extended availability (using Moscow's Gorky Park as narrative setting) and incentivized purchases through gamification and discount rewards.

Solution

GROZNOV created an interactive web comic game where Samokat courier Maxim helps find mysteriously disappeared food products in Gorky Park alongside influencer characters. The game features three skill-based mini-games—wakeboarding (timing/balance), waste sorting (drag-and-drop), and yoga (pose matching)—followed by a Guitar Hero-style rhythm finale set at a concert. Players earn promo codes for each stage completion, with an additional discount for finishing the full experience. The web interface is optimized for mobile, enabling quick gaming sessions with direct integration to Samokat's store for redemption.

Results

Not published.