Capri-Sonne Fun World
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- Brand
- Capri-Sonne
- Year
- 2009
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Adventure
- Platform
- Web
- Agency
- Netzbewegung GmbH
Objective
Capri-Sonne, the German juice drink brand, aimed to engage children and families through an interactive branded experience that would strengthen emotional connection to the brand and create a memorable digital destination aligned with the product's fun, sunny brand positioning.
Solution
The brand developed an adventure game where players explore a colorful Capri-Sonne world using a hang-glider as the primary navigation mechanic. The experience included embedded mini-games and interactive activities within the world. Players answered trivia questions and completed challenges to customize and unlock hang-glider add-ons and cosmetic extras. The game was web-based and hosted on the brand's kids section (capri-sonne.de/kids).
Results
Not published.
