МТС х Хабр: "Выше облаков" - веб‑игра для запуска облачной платформы

Objective

MTS Web Services launched a Doodle Jump-style web game on Habr to introduce developers to its new cloud platform (MWS Cloud Platform) and drive awareness among the tech community. The campaign aimed to educate developers about platform capabilities while qualifying engaged users through gamification and incentivizing participation with prizes tied to DevCloud hub subscription.

Solution

An interactive web-based platformer game titled "Above the Clouds" where players controlled a character jumping between cloud platforms, collecting coins and shields while avoiding bugs. Players answered trivia questions about the cloud platform's features to earn bonus points. The game required Habr account authentication to participate and DevCloud hub subscription to qualify for prizes. Players could complete multiple playthroughs to improve their ranking on a competitive leaderboard tracked as "cloud builders." The game was hosted at mws.habr.io from June 30 to August 4, 2025.

Results

The top three leaderboard performers received physical prizes including shopping bags, bottles, notebooks, and thermoses, with ten additional winners selected from subscribed participants. @GuRano achieved the highest score of 1,065,825 points.