BHF Junk Monkeys

Objective

The British Heart Foundation launched an educational campaign targeting young people to increase awareness of health risks associated with junk food consumption. The initiative aimed to promote healthier dietary habits among youth through interactive digital engagement rather than traditional messaging.

Solution

Junk Monkeys was a 3D online platformer game where players controlled characters navigating through an interactive environment while collecting and making food choices. The gameplay mechanics focused on managing food selections and understanding the consequences of unhealthy eating decisions. The game served as an educational tool integrated into the British Heart Foundation's public health awareness strategy.

Results

Not published.