Cool Flame
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- BMW
- Year
- 2004
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Adventure
- Platform
- Web
- Agency
- InterOne
Objective
BMW aimed to build brand awareness and emotional connection through interactive entertainment. The game was designed to embody the brand's lifestyle and values, targeting audiences who resonated with BMW's positioning around performance, style, and freedom.
Solution
Adventure game featuring three main characters—Harley Flame, Gina Lopez, and Fat Freddie—each embodying different aspects of the BMW spirit. Players engaged in adventure scenarios and challenges that aligned with the brand's core positioning. The game was developed as a web-based experience and deployed on the promotional website.
Results
Not published.
