Bionic Assessment Test
Open the game- Brand
- NBC
- Year
- 2007
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Grow
- With
- Fanscape
Objective
NBC needed to spark tune-in for its fall 2007 reboot of "Bionic Woman" by making the show's premise something a viewer could step into, not just watch — and to make the payoff exclusive footage earned through play rather than a trailer handed out for free.
Solution
The site opens as a first-person mini-movie: a car crash cut from real footage of the show, then a frantic rush into the emergency room. The player wakes up in a hospital bed inside a high-tech isolation room and is told they've been rebuilt with bionic implants. An unseen voice then runs them through five short brain-teaser tests from that bed's-eye view — memory, computational analysis, pace detection — scoring each one as they go. The tests are short but deliberately tough; clear 75 percent overall and the player unlocks "top-level clearance" to an exclusive clip from the series, while a lower score sends them back for another attempt.
- 1
The player arrives at a standalone microsite, reached via a link from the network's show page, and is invited to take a test that determines fitness as a bionic-implant candidate.
- 2
An intro video opens the experience: footage of a car crash cut with flashbacks, then a frantic first-person ambulance ride to the hospital.
- 3
The video hands off to real-time interaction: the player wakes in a high-tech isolation room, viewed in first person from a hospital bed, while an unseen narrator explains that the body has been rebuilt with bionic parts and lays out the coming tests.
- 4
From the bed, the player works through five short brain-teaser challenges pitched as measuring memory, computational analysis, and rhythm/timing; one is a keyboard-based test with instructions unclear enough that players can fail it outright. Each puzzle is brief but pitched hard, so clearing it on a first try is not guaranteed.
- 5
After the battery of tests, the player receives a combined score expressed as a percentage of "bionic" fitness.
- 6
Scoring above a 75 percent threshold unlocks "top-level clearance": a brief clip of exclusive show footage, reported by players as only a few seconds long.
- 7
Players below the threshold can retake the full test as many times as they like, with the difficulty designed to send them back to beat their own score or a friend's.
