Berghaus - Climb Mount Asgard

Objective

Berghaus, an outdoor gear brand, sponsored an expedition by alpinists Leo Houlding and Carlos Suarez to climb Mount Asgard on Baffin Island in the Arctic Circle, including a BASE jump from the summit. The campaign aimed to extend the brand's digital strategy, build an online community, and showcase how Berghaus equipment enabled the real-world adventure.

Solution

The brand developed an online climbing game at climbmountasgard.com where players progressed through objectives while unlocking branded video content from the expedition documentary and learning about the equipment used. The game featured Facebook integration that allowed players to unlock rewards, view expedition videos, and add their names to a leaderboard. Social mechanics enabled players to invite friends to compete for the best score, with promotion across Facebook, Twitter, and Berghaus's official website.

Results

Not published.