Batman V Superman Visa Challenge

Objective

Société Générale partnered with the Batman V Superman film release in April 2016 to create an interactive branded gaming experience designed to engage audiences during the movie's promotional period. The campaign aimed to leverage the superhero blockbuster's momentum to build brand awareness and consumer participation through entertainment.

Solution

Sweetpunk developed an instant action game where players chose a superhero side (Batman or Superman) and engaged in competitive combat mechanics. The game was deployed at batmanvsuperman.sweetpunk.com in fullscreen format, featuring video content, CSS animations, and motion design elements. The interface used a black, blue (#2779a7), and white color palette. Users participated by making their choice and fighting for their team through the interactive challenge.

Results

The project received an Awwwards Honorable Mention on April 13, 2016, garnering 15 community votes from 62 reviewers with scores ranging from 6.0 to 8.0. Three reviewers awarded perfect 8.0 ratings.