MSI х Авиасейлс: "Найди кочевника" - веб‑игра-поиск для путешественников

Objective

MSI and Aviasales partnered to promote laptop sales and travel services through an engaging interactive experience. The campaign targeted digital nomads and travel enthusiasts, using a gamified approach to drive engagement and capture contact information for a prize draw promotion.

Solution

A single-page web mini-game set in a Bali illustration where players search for hidden "digital nomads" working on laptops. Players click to locate all nomad characters with progress tracking, then submit their email address to enter a prize drawing. The experience includes social sharing functionality and participation confirmation. Built as a web-based interactive experience by FarFor.studio, combining visual storytelling with incentive-driven engagement mechanics.

Results

Not published.