Are You At Risk?
- Brand
- The CW
- Year
- 2016
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Thinkingbox
Objective
The CW built the quiz to stir up buzz ahead of the April 2016 premiere of Containment, its limited series about an epidemic and quarantine lockdown in Atlanta. Rather than just advertise the show, the network wanted to pull viewers into its premise directly, letting them test themselves against the same question the series poses to its characters.
Solution
Visitors land on a single animated page built inside the show's outbreak-thriller world and move through a short quiz built around one headline question: are you at risk? They answer a run of questions about themselves, and their choices shape a personal verdict delivered at the end. There's no download or sign-up — the quiz runs straight in the browser and adapts to both desktop and mobile, so a session is over as soon as the player gets their answer.
- 1
The player opens a single-page animated site branded in the world of Containment, hosted on the network's domain; the whole experience unfolds on one scrolling page that works on both desktop and mobile.
- 2
The player answers a series of quiz questions and, at the end, receives a personalized verdict on how "at risk" they would be in the show's epidemic scenario.
