Are You At Risk?
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- The CW
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Thinkingbox
Objective
The CW Network launched an interactive quiz to engage audiences with the premiere of Containment, a limited series about an epidemic outbreak and quarantine in Atlanta. The quiz positioned viewers as characters navigating the crisis, serving as a branded entertainment tool to build anticipation and participation around the show.
Solution
An animated, single-page responsive quiz that asks players to assess personal risk in a containment scenario. The quiz generated immediate results tied to the show's narrative. Built as an interactive web experience, it was hosted on The CW's official website as a promotional tool.
