ALDO Shoe Paradise

Objective

ALDO launched this interactive gaming experience to promote its Spring/Summer 2012 shoe collection, drive foot traffic to retail stores, and maximize consumer engagement with the new product line. The campaign aimed to transform a traditional seasonal collection into an interactive, shareable digital experience that would differentiate the brand and drive direct sales.

Solution

ALDO Shoe Paradise was a Flash-based interactive game where players controlled a customizable leg avatar navigating through an obstacle course in a paradise-themed environment, collecting shoes across four levels within a time limit. Players earned primary rewards of a 3-minute in-store shopping spree with up to $3,000 in free products and 15% off their next purchase. Secondary mechanics included shareable links (Facebook, Twitter) that granted bonus playtime for social amplification, and embedded direct-to-purchase links to products featured in the game. The campaign was co-produced by Kokokaka, with photography by Terry Richardson integrated across digital and retail touchpoints.

Results

The campaign drove a 20% increase in sales. The promotion began in May 2012 (published May 8th, 2012).