Once upon an Ooo

Objective

Cartoon Network UK sought to drive audience engagement ahead of a new Adventure Time season launch. The brand wanted to create an immersive experience that positioned fans as active participants in the Land of Ooo, appealing to both existing series enthusiasts and newcomers through interactive storytelling.

Solution

We Love Digital developed an interactive choose-your-own-adventure game where players navigate through different kingdoms of the Land of Ooo, their choices influencing story outcomes and character interactions. The experience combined text-based narrative with point-and-click mechanics, featuring personalized interactions (characters acknowledge the player by name), embedded challenges such as character rescues and time travel scenarios, and a vibrant fullscreen design with a teal, turquoise, and coral color palette matching the show's aesthetic. Deployed as a promotional microsite on Cartoon Network's UK platform.

Results

The project received an Awwwards Honorable Mention across Film & TV, Games & Entertainment, and Web & Interactive categories.