Well Played
The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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KFEngagementWebHHighdiveKFC11 SecretsFAProduct LaunchAppUNIT9 For Ogilvy/FantaFantaEscape The Afterlife TrainBKOtherWebMonksBurger KingBK VillageUBEngagementWebPPriskaUbisoftPopCorn Space Gaming RoomC4AwarenessWeb4CreativeChannel 4Murder Island Mobile GamesNEEngagementWebMonksNetflixNFT Of The DeadWBAwarenessWebCCurrent StudiosWarner Bros.R3dakt3dLIAwarenessWebAAvatarLabsLionsgateGet Your CutPOAwarenessAppMMetajivePorscheCode Of The CurveRBEngagementWebLess RainRed BullPaper Wings GameLEProduct LaunchWebRRED Interactive AgencyLEGOLEGO Star Wars III: The Clone Wars BetaC4EngagementWebPPreloadedChannel 4The EndDOSalesAppCP+BDomino'sPizza HeroCAEngagementWeb++ RehabstudioCadburyThe Impossible Hoop Challenge

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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