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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
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BKPlayable nowProduct launchBBurger KingCloud FloatMCPlayable nowProduct launchLLeo Burnett, with OMD (media) and Fuse (digital/influencer)MMcDonald'sThe Crispy Tattoo IslandNIPlayable nowProduct launchInstallationUUNIT9NNikeNike: ReactlandKUPlayable nowProduct launchAAssemblyKKuboKubo & The Two Strings - ArcadeLGPlayable nowProduct launchWebBBombayworksLLGLG Optimus G - Astroid StormNIPlayable nowProduct launchWebAApollo StudiosNNikeCP3KADPlayable nowProduct launchIIntermarketing AgencyAAdidasAdidas: SL72 Pixel-Art GameAMPlayable nowProduct launchPPx8AAmazonAmazon: Prime Student GameINPlayable nowProduct launchSspecialmovesIIntelIntel: Unwrap the UltrabookMEPlayable nowProduct launchVRAAMV BBDOMMetaMeta: Quest 3 ThrillboardsNIPlayable nowProduct launchOOr FleisherNNikeNike: Glitch Galaxy

The Well Played Awards

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