Cloud Float
Open the game- Brand
- Burger King
- Year
- 2024
- Objective
- Product launch
- Industry
- Food & drink
- Mechanic
- Arcade
Objective
Burger King launched Cloud Float to support the April 2024 release of its new Frozen Cotton Candy beverage and drive engagement among Royal Perks loyalty program members. The campaign aimed to increase app usage, store visits, and encourage customers to visit more frequently through an interactive gaming experience.
Solution
Cloud Float was an exclusive minigame in the Burger King mobile app for Royal Perks members running April 11–May 5, 2024. Players soared through clouds collecting crowns and items to earn points and unlock prizes. The game allowed one play per day and required no purchase to enter. Prizes included Burger King Crowns (loyalty currency), free food items such as Whopper Sandwiches with minimum purchase, drinks, and limited-edition branded merchandise (pullovers, socks, sandals). The game was available exclusively in the BK app for residents of the continental U.S. and D.C., ages 18+ (19+ in Alabama and Nebraska).
Results
Performance metrics were not disclosed in available sources. According to Burger King's director of loyalty and CRM, the game was successful, attributed to the variety of rewards and graphics that showcased the Frozen Cotton Candy beverage.
