Chili's - BurgerTime Arcade Game

Objective

Chili's launched a new Big Smasher Burger on its 3 For Me value menu as consumers increasingly prioritized affordability due to widespread QSR price increases. The brand aimed to capture value-conscious diners by positioning itself as an alternative to quick-service restaurants, while driving engagement with its loyalty program through an entertainment-focused campaign.

Solution

A modernized version of the classic BurgerTime arcade game featured players controlling Joe ChiliHead across six levels, assembling Big Smasher burgers while avoiding obstacles representing overpriced competitors. The web-based game ran at chilisburgertime.com from June 25 to July 14, 2024, requiring a My Chili's Rewards account for score eligibility. Bonus mechanics rewarded players for collecting menu items, and the game remained playable through June 2025. Developed by Jon Marshall & Daughters and Media.Monks, the campaign included four custom arcade cabinets as prizes.

Results

Not published.