Cocaine Bear Retro Game

Objective

Universal Pictures created a retro 8-bit video game to promote the theatrical release of Cocaine Bear, a dark comedy film. Launched ahead of the movie's February 2023 debut, the game served as an entertainment-driven marketing tool to build buzz and engage audiences through interactive play. The campaign was part of a larger strategy that successfully drove the film to a $23 million opening weekend.

Solution

The game, titled 'The Rise of Pablo Escobear,' was a browser-based, free-to-play 8-bit arcade experience created by Project C. Players controlled the Cocaine Bear navigating a retro-styled world, hunting and consuming civilians to climb a global leaderboard. The gameplay mimicked classic Pac-Man mechanics with dark humor integrated throughout. The game was distributed through organic social posts and paid social advertising across Twitter and Instagram, inviting fans to play and share.

Results

Not published.