Zamnesia 2022 Advent Calendar

Objective

Zamnesia, an e-commerce platform, created an interactive advent calendar campaign during the December 2022 holiday season to drive customer engagement and sales. The campaign aimed to deliver daily exclusive offers and deals throughout the month, creating an immersive entertainment experience that combined video game and animated film concepts to enhance customer interaction with seasonal promotions.

Solution

A WebGL-based 3D interactive calendar allowed users to unlock a new promotional offer each day in December. The central mechanic featured a virtual village with numbered houses corresponding to calendar dates; each house contained a unique voucher code valid only on specific days. The interface adapted to different devices with separate desktop and mobile experiences, with date-aware dynamic content that displayed different introductory scenes based on the current day. The technical implementation included 7 levels of detail rendering for performance optimization across various device capabilities, responsive design with orientation detection, and accessibility features including screen reader integration within the WebGL environment.

Results

Not published.