IKEA: Lilla Äventyret (Little Adventure)
Open the game- Brand
- IKEA
- Year
- 2023
- Objective
- Engagement
- Industry
- Retail
Objective
IKEA aimed to educate families about marine life and ocean sustainability while promoting the Blåvingad toy collection, made from recycled ocean plastic. The campaign created an engaging AR-powered in-store experience designed to enhance family dwell time and shopping engagement during February 2023.
Solution
An Instagram-based AR filter experience deployed across 21 IKEA stores in Sweden, accessed via QR codes placed at physical stations throughout the stores. Visitors navigated between stations to interact with underwater-themed AR content, learning facts about marine species and sustainability. The experience included photo capture functionality using animal-themed filters, powered by Meta's Spark AR technology and created in partnership with Warpin Reality.
Results
Not published.
