Kitfort: "Кит на самокате" - промо‑раннер в приложении

Objective

Kitfort, a Russian home appliance brand, needed to increase user engagement within its mobile app and drive repeat visits. The company developed a branded runner game to incentivize users to spend more time in-app while distributing purchase discounts through in-game rewards.

Solution

Kitfort embedded 'Whale on Scooter,' an infinite runner game featuring a cat mascot riding a scooter, directly into its mobile application. The game includes 30 levels, power-ups themed around real Kitfort products (vacuum cleaner, toaster), and a dual-currency reward system: coins for character upgrades and bonus levels, and promotional codes for product discounts. The game was developed by DreamCraft Studio with backend integration for data storage and promo-code management through an admin panel. Players collect in-game currency by navigating obstacles and completing levels.

Results

The campaign engaged 9,500 customers and increased app visits by 19.6%. The initiative successfully achieved its measurable objectives, including increased app downloads and weekly promotional participation.