Google: Market Finder Game

Objective

Google launched an interactive game to help businesses discover and expand into new international markets. The gamified experience made market research engaging by enabling users to explore expansion opportunities while learning about localized insights, search volume, consumer behavior, and economic indicators for different regions.

Solution

A vertical scroller arcade-style game where players collect coins and avoid hazards during a virtual flight experience. Players simultaneously discover new markets for their business expansion. The game was deployed across multiple platforms including desktop browsers, mobile devices, and classic arcade cabinets, making it accessible to different audiences and creating memorable brand touchpoints.

Results

Not published.