Ralph Lauren - The Holiday Run
Open the game- Brand
- Ralph Lauren
- Year
- 2020
- Objective
- Engagement
- Industry
- Fashion
- Mechanic
- Runner
- Platform
- Web
- Agency
- lostmechanics
Objective
Ralph Lauren launched The Holiday Run as a digital centerpiece for their 2020 Christmas campaign, promoting a new international collection. The game served as a holiday engagement tool to connect with global audiences during peak shopping season, with availability across 13 languages reflecting Ralph Lauren's international reach.
Solution
An endless runner game featuring Ralph Lauren's iconic bear racing across the world to reach Ralph Lauren stores, collecting holiday gifts and discovering new products from the seasonal collection. The shoppable game was deployed on ralphlauren.com, Facebook Messenger Instant Games, and supported by Twitch live-stream events featuring popular streamers. The runner-style mechanics combined seasonal storytelling with product discovery, creating interactive brand engagement during the holiday period.
Results
Not published.
