Pierret: Dream House
Open the game- Brand
- Pierret
- Year
- 2024
- Objective
- Engagement
- Industry
- Retail
- Platform
- Web
- Agency
- Merci-Michel
Objective
Pierret, a Belgian window and door manufacturer, launched an interactive online game to engage homeowners planning window and door renovations. The campaign aimed to showcase the customization possibilities of Pierret products while supporting the company's sustainability mission—renovating homes with high-performance windows to help achieve climate neutrality goals aligned with the Paris Agreement.
Solution
Dream House is a cosy 3D interactive game developed by creative agency Merci Michel, allowing players to customize virtual homes from multiple base models. Users personalize windows, doors, gardens, and environmental features to create their ideal living space. The game runs as a contest where participants submit designs that are voted on by the community. Winners are selected through random drawing from entries with top community votes. The experience combines entertainment with product visualization, bridging digital creativity to actual Pierret offerings. The campaign ran from September 30 to November 30, 2024.
Results
The project received an Honorable Mention on Awwwards in November 2024. On CSS Design Awards, it was recognized as Website of the Day on December 15, 2024, with a final judge score of 8.12/10 (UI: 8.14, UX: 8.05, Innovation: 8.16).
