You Need The Needs
Open the game- Brand
- The Needs
- Year
- 2019
- Objective
- Engagement
- Industry
- Entertainment
- Platform
- Web
- Agency
- Wayward Creative
Objective
The Needs, a Norwegian music group formed by guitarist Maciek Ofstad and country artist Bendik Brænne, needed to promote their 2019 album release through innovative fan engagement. The campaign aimed to create a memorable interactive experience that connected fans directly to the music through gamification and streaming integration.
Solution
An interactive WebGL-based web game where fans collected vinyl records to unlock audio playback directly from Spotify and Apple Music. Players navigated obstacles throughout the game while collecting records, with social sharing functionality integrated via Facebook and Twitter APIs. The experience was built using Three.js, HTML5, and CSS, deployed as a standalone web experience at youneedtheneeds.com.
Results
Not published.
