Xtreme Xrunch Kart

Objective

Bolthouse Farms, producer of Xrunch baby carrots, sought to promote carrots as an appealing healthy snack to children, competing against junk food consumption. The campaign launched on iPhone in September 2010 to drive brand awareness and engagement through innovative mobile gaming.

Solution

A custom-built Unity game for iPhone featuring accelerometer-based steering of a rocket-powered shopping cart. Players earned trick bonuses and speed boosts by crunching actual baby carrots near the device's microphone, creating a physical-digital hybrid mechanic. The game included five distinct levels with 3D graphics optimized for iOS, presented as a free mobile application.

Results

Not published.