Warren Buffett's Paper Wizard

Objective

Apple sought to celebrate investor Warren Buffett's childhood and reinforce the brand's relationship with one of its most prominent supporters. The game was conceived as a playful inside joke between Apple CEO Tim Cook and Buffett, inspired by the latter's historical paper delivery job in Omaha, Nebraska, and his tradition of hosting paper-toss competitions at Berkshire Hathaway's annual shareholder meetings.

Solution

A free mobile game where players deliver newspapers as a young Warren Buffett. The game features multiple levels: the first set in Buffett's hometown of Omaha, Nebraska, where players toss papers at targets; subsequent levels take place at Apple Park. The core mechanic is a paper-toss minigame with no in-app purchases. The game was developed by Wildlife Design Inc. and released exclusively on iOS through the App Store.