Kid Cupid

Objective

Valentino, a luxury fashion and fragrance brand, created a branded interactive game around Valentine's Day 2005 to engage audiences and build brand awareness. The playable marketing campaign used a romantic holiday theme to connect the brand with Valentine's sentiment and engage players through interactive entertainment.

Solution

Kid Cupid was a shooter-themed game where players helped a young Cupid character defeat impostor cupids in a game titled 'Valentino's Revenge.' The mechanic involved action-based gameplay with a Valentine's narrative, combining romantic branding with interactive shooter gameplay. The game was developed by Domani Studios and launched in February 2005.

Results

Not published.