#PositivATI

Objective

Partnership for Drug-Free Kids created #PositivATI as part of their Above the Influence program to combat negative social media discourse and promote digital wellness among teenagers. The campaign gamified positive activism on Twitter, turning social responsibility into an engaging, interactive experience.

Solution

A Twitter-based interactive game that pulled real negative tweets and allowed players to 'shoot them down' using a slingshot mechanic for points. For each negative tweet eliminated, the system automatically posted a positive counter-tweet to the thread, replacing negativity with constructive content. Players engaged in real-time social media intervention while competing for high scores.