Safety Runner (Age-tiered)
Open the game- Brand
- Avito
- Year
- 2023
- Objective
- Other
- Industry
- Retail
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Trend Surfers
Objective
Avito, a Russian online marketplace, aimed to educate users across different age groups about online safety and secure transaction practices through an interactive gaming experience. The campaign tailored cybersecurity messaging to children, teenagers, and adults, making financial literacy and fraud awareness accessible through age-appropriate gameplay.
Solution
The campaign featured a runner-style game where players selected a character and entered an age-tiered experience. Players dodged obstacles and collected artifacts, with gameplay and safety messaging customized for their age category (child, teen, or adult). The game was deployed as a web-based experience, encouraging users to learn safe marketplace practices while competing for prizes through leaderboard mechanics.
Results
75,806 users completed the Avito Safety Runner game, with 10,792 receiving prizes. 22% of players returned to the site.
