Jupiter Ascending: Caine’s Quest

Objective

Warner Bros. Pictures created a promotional campaign for the theatrical release of the sci-fi film Jupiter Ascending (February 2015). The objective was to engage audiences with an interactive gaming experience immersed in the film's universe and drive awareness for the release.

Solution

Thinkingbox developed a browser-based WebGL first-person shooter where players controlled protagonist Caine Wise battling the Abrasax clan across multiple levels inspired by key film scenes. The game featured an innovative cross-device mechanic: players could pair their smartphone with a desktop browser via WebSockets to use their mobile as an in-game weapon. Gameplay and level design were directly tied to the film's narrative and visual themes.

Results

The campaign earned an Honorable Mention at Awwwards on January 29, 2015, and was documented on Ads of the World as a case study campaign.