adidas swipeshot
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Adidas
- Year
- 2013
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Shooter
- Platform
- Social
- Agency
- tjingmackan
Objective
Adidas engaged football fans through an innovative cross-device gaming experience that transformed mobile devices into game controllers. The campaign leveraged interactive entertainment to connect with audiences through social platforms and foster competitive gameplay around the sport.
Solution
Swipeshot was an HTML5-based aim-and-shoot game available on Facebook that required players to sync their mobile device with a desktop computer. Players used their phone as a wireless game controller to aim and shoot virtual footballs at targets displayed on the desktop screen. The game featured social integration and unusual navigation mechanics that highlighted innovative web design and interactive technology.
Results
Not published.
