The Pie's the Limit

Objective

Ubisoft marked its 25th anniversary by creating an interactive social mini-game that leveraged Google Maps technology. The campaign aimed to engage players with a fun, participatory experience featuring iconic Rabbids and Ubisoft franchise characters. The promotion offered multiple Ubisoft games as prizes to drive engagement during the December 2011 holiday season.

Solution

A web-based pie-throwing game where players could choose their favorite Rabbids or Ubisoft character and select a location on a Google Maps-powered global interface. Players adjusted a cannon's height and power before launching a virtual pie across the interactive map. The game required no prior registration—users could play immediately after selecting their character. The mechanic combined simple physics-based gameplay with location-based elements mapped to real-world geography, leveraging Google Maps technology to provide distance calculations and visual representation.

Results

No specific engagement metrics or player participation numbers were published regarding the campaign.