Spotify Wrapped Party
Open the game- Brand
- Spotify
- Year
- 2026
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Multiplayer
- Platform
- Web
- Agency
- Spotify
- With
- Active Theory
Objective
Spotify created this multiplayer experience for Wrapped 2025, their annual music listening retrospective, to boost engagement and encourage social sharing among users.
Solution
Users invite up to nine friends to a real-time party where they compare their 2025 Wrapped statistics, compete on leaderboards, and earn awards celebrating the year's listening habits.
Results
Not published.
