Mobil 1- Legend vs. Leaderboard

Objective

Mobil 1 partnered with Forza Motorsport to celebrate the brand's 50-year racing legacy by creating an interactive gaming experience that connects professional racing with gaming enthusiasts. The campaign invited gamers and motorsports fans to compete in rival events against legendary and current professional race car drivers on a branded in-game track.

Solution

Legend vs. Leaderboard was a series of five rival event competitions within Forza Motorsport that ran from July 25 through December 11, 2024. Players competed against professional drivers including racing legend Tony Stewart and INDY NXT winner Jamie Chadwick on Maple Valley, a United States-themed in-game track featuring Mobil 1 branding. The events allowed gamers and race fans to challenge professional motorsports drivers directly through the game's competitive leaderboard system.

Results

No specific participation metrics, reach, or sales figures were found in available sources.