Ubisoft: PopCorn Gaming Room

Objective

Ubisoft created an interactive experience for their 2022 annual convention to engage attendees with the company's gaming portfolio and test their knowledge of Ubisoft culture and game franchises through gamified discovery.

Solution

An interactive gaming installation titled '42 Ubisoft games to find!' where visitors hunt for and identify 42 hidden references to Ubisoft game titles scattered throughout a pop-corn-themed space environment. The experience combines hidden object mechanics with visual puzzle elements, designed in Adobe XD, Photoshop, Illustrator, and Cinema 4D. Created as a collaborative project between PopCorn 66 (Paris) and Priska digital studio.

Results

1,500 attendees participated from around the world. The project received 537 appreciations and accumulated 32.1K views on Behance as of publication.