Torecale Play
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- Brand
- Torecale
- Year
- 2008
- Objective
- Product launch
- Industry
- Entertainment
- Platform
- Web
- Agency
- MAKIBISHI inc.
Objective
Torecale, a new trading card format, launched in Japan in early 2008. The brand partnered with MAKIBISHI inc. to introduce the collectible card product to Japanese consumers through an interactive promotional experience that would engage players and build awareness for the new card format.
Solution
The campaign featured a promotional website with interactive games that introduced players to Torecale trading cards. Players engaged with multiple games on the site to learn about and interact with the card product, using gaming mechanics to build interest and familiarity with the new collectible card format.
Results
Not published.
