The XFINITY 1989 Lip Sync Sessions
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- XFINITY
- Year
- 2015
- Objective
- Engagement
- Industry
- Telecom
- Mechanic
- Music
- Platform
- App
- Agency
- Monks
Objective
XFINITY launched a competitive lip sync mobile app celebrating Taylor Swift's 1989 era, offering grand prize concert meet-and-greet opportunities to drive engagement with Swiftie audiences.
Solution
Players compete in real-time lip sync battles judged on accuracy and performance, competing for a chance to meet Taylor Swift at her concert.
Results
Not published.
