BIRDY NAM NAM - THE MUSIC VIDEO GAME
Open the game- Brand
- Birdy Nam Nam
- Year
- 2016
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Music
- Platform
- Web
- Agency
- Atomic Digital Design
Objective
Birdy Nam Nam and Elliphant launched a new single 'Lazers from My Heart' in September 2016 and sought an innovative promotional strategy to capture audience attention. The goal was to create a unique, interactive experience that would drive engagement with the track release through a novel gaming mechanic.
Solution
Atomic Digital Design created an HTML5 web-based interactive music video game hosted at lazersfrommyheart.com. Players control a skateboarder navigating through obstacles; successful gameplay unlocks progressive access to the full audio track, with better performance yielding more complete listening experience. The entire piece functions as both a music video and game, merging narrative content with interactive mechanics.
Results
The project received recognition as an Awwwards Honorable Mention on September 2, 2016, with 15 community votes. No publicly available data on player engagement metrics, stream counts, or sales impact was found.
