The Test Center by Volvo Cars
Open the game- Brand
- Volvo
- Year
- 2018
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Simulation
- Agency
- Good Morning
- With
- JCP
Objective
Volvo's 2020 safety vision aimed to demonstrate that no one should be seriously injured or killed in a new Volvo car. The company created an interactive digital experience to showcase the advanced safety features built into the new Volvo V60 model, using engagement as a channel to communicate brand values.
Solution
An interactive test center featuring a keyboard-based reaction minigame and animated car showcase. Users navigated through a scrollable menu interface with dynamic car animations to explore safety features. Built with WebGL for 3D graphics rendering, GSAP for animations, Hammer.JS for gesture recognition, and Craft CMS for content management. Deployed at https://thetestcenter.no/en/.
Results
The Test Center by Volvo Cars was awarded Awwwards Site of the Day on July 3, 2018, with an overall rating of 7.23/10 across categories (Design: 7.51, Usability: 6.73, Creativity: 7.37, Content: 7.36, Dev Award: 7.06). The project was also recognized as Site of the Month in July 2018 by CSS Winner. No public metrics on reach, engagement, or business impact are documented in these sources.
