The Professionals
- Brand
- Avis
- Year
- 2013
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- Leo Burnett Business
- With
- Stink Studios
Objective
Avis, a global car rental company, launched The Professionals as a branded gaming experience to reinforce its premium positioning around speed, driving excellence, and modern automotive performance. The tablet-optimized racing game aimed to build brand awareness and engage audiences through interactive entertainment that aligned with the brand's driving expertise.
Solution
The Professionals was a browser-based HTML5 racing game optimized for tablet devices. Built using HTML5 canvas technology, the game featured a dynamic terrain-rendering engine that calculated and simulated realistic terrain segments, creating the illusion of continuous movement and immersive racing gameplay. Players engaged with a racing experience that reinforced Avis's associations with performance driving.
