Tarot with YouTube
- Brand
- YouTube
- Year
- 2022
- Objective
- Engagement
- Industry
- Entertainment
- Agency
- YouTube
- With
- Active Theory
Objective
YouTube partnered with Active Theory to create an immersive digital experience for World Tarot Day 2022. The campaign aimed to engage audiences through interactive storytelling that blended entertainment with spiritual guidance, leveraging popular YouTube creators as the voice of the tarot readings to strengthen brand community and drive user participation.
Solution
An interactive web platform offering three tarot reading themes (Love, Wellness, Fortune) guided by YouTube personalities. Users drag and drop cards from the Major Arcana, listen to personalized audio readings, enter their birthdate, and discover their unique 'Soul Card' — shareable content designed for social amplification. Built with advanced web technologies including 3D graphics, video masking, drag-and-drop interactions, and responsive design for both mobile and desktop.
Results
The project received recognition as FWA of the Day on July 8, 2022, and Awwwards Site of the Day on August 4, 2022, with an Awwwards Developer Award. High scores included creativity at 7.92/10 and animations at 9.0/10.
