Т-Банк: "Путь героя" - образовательная веб-игра для абитуриентов

Objective

T-Bank created an interactive educational guide to help high school seniors and university applicants reduce anxiety and navigate the complex decision-making process of choosing a career and university path. The project combined career guidance, exam preparation support, and naturally integrated financial literacy education without aggressive promotion of the bank's products.

Solution

The game uses a board-game format with 16 stations guiding players through the university entrance journey, from career discovery to successful enrollment. Players progress through stages unlocking educational content—articles, comics, interactive checklists, mini-tests, and mini-games—all authored by educators, psychologists, and career consultants. Game mechanics include obstacle characters ('Brain-Eater' and 'Fail-Saurus' monsters) that must be overcome, and T-Bank's financial products (education savings accounts, benefit calculators, budget planning tools) are woven into the narrative naturally. The tone is friendly and ironic, using meme-style illustrations to ease student stress. The web experience emphasizes work-life balance and reframes the Unified State Exam (ЕГЭ) as one milestone, not the entire journey.

Results

Not published.