New Year predictions
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Bank
- Year
- 2016
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Quiz
- Platform
- Web
- Agency
- DeeKey
Objective
A major Russian bank created an interactive New Year predictions game to engage customers during the January 2016 holiday season. The campaign leveraged the cultural tradition of New Year fortune-telling and financial planning conversations to strengthen customer relationships with interactive entertainment.
Solution
A prediction quiz game centered on bank cards and fortune-telling mechanics. The game featured flat design aesthetics, horizontal scrolling navigation, SVG graphics, and was built as a responsive fullscreen web experience. Players participated in a prediction-based interaction that blended financial product awareness with New Year festive traditions.
Results
Not published.
